Areli Cadenillas

I desing digital products and strategies that help us growth

I am product designer with business and marketing background focused on developing user interfaces and digital products that bring value.

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Experience

What I do

Digital strategy

I develop a comprehensive digital strategy that aligns an overall business goals and objectives, while also identify opportunities for growth and innovation. I research, analyze, and plan to ensure that the user's needs and goals are met effectively.

Web Design

I combine usability, visual design principles, and strategic thinking to create impactful interfaces. I craft user-centric designs that effectively communicate the client or brand's value proposition.

Product Design

I shape captivating user experiences and visually compelling interfaces. I conduct research, usability tests, and provide comprehensive documentation. I work with agile methodologies such as Design Thinking, Double Diamond and Lean UX.

Portfolio

My projects

Umoob

Umoob is the first marketplace focused on promoting sports SMEs in Latin America.Created by a group of Latino programmers and designers who seek to boost the sports industry through technology.

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Crafting Clarity: Designing Processes

Discover how we transformed project chaos into success by creating workflows. Explore the journey from uncertainty to a user-friendly business card app despite challenges.

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Woof! - Dog walker App

Woof is a personalized dog walking service in Lima - Peru, where you can find trained walkers who are passionate about animals, near your neighborhood. Also, you can find other services for your pets.

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About me

Who am I

📚 I am product designer very interested in create digital products that bring value. Curretly working at a software company based on Peru as a design lead, organizing, planning and leading a product team to design the best solution for our clients.

📁 I am also manager and marketer. I have worked 7 years in the public sector, promoting tourism and helping to improve the experience of services. I love learning new things and technology. I am self-taught, proactive and very curious.

🎯 My purpose is to design digital products or strategies that improve the user experience and, at the same time, create growth opportunities for everyone.

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